ALL WOMAN.

Today, it is the woman in a household who makes the decisions in the majority of purchases—not only in the home with food and cars, but with services such as banking, finances and health care. If you haven't noticed this is extremely challenging for many companies to understand, and it requires a huge shift in thinking and how business has historically been done.  Most men have a strong emotional connection to the women in their lives, so they hate to admit that they might not understand us—causing more ignorance than necessary.

 

 

A WOMANS OPINION IS GOLDEN TO ANOTHER WOMAN.

Women are heavily influenced by other women's opinions throughout the purchasing journey and they look to each other as sources of advice and for real-time reviews of products , business oppotunities and financial services.  As a result of this powerful communication, businesses and financial firms can quickly improve based on how the financial world adopts to these new realities.

 

MAINSTREAM BUSINESSES AND FINANCIAL FIRMS IGNORE WOMEN.

Ignore her at your own peril: Globally, women consumers control $20 trillion in consumer spending. They make the final decision for buying 91 percent of home purchases, 65 percent of the new cars, 80 percent of health care choices, 78 percent of life insurance policies, 72 percent of retirement decisions, and 66 percent of computers.